Ukubonisana nommeli kunganikeza usizo olubalulekile nokuqonda uma ubhekene ne-a zomthetho udaba, izinketho zokukala, noma ukwenza isinqumo esibalulekile. Nokho, izinsizakalo zomthetho azifiki mahhala. Abameli abaningi bakhokhisa imali ngesikhathi sabo, isipiliyoni, kanye nokwelulekwa kochwepheshe kumakhasimende.
Ngakho-ke yini okufanele uyilindele ku-a ukubonisana kwamahhala ngokumelene no-a ukubonisana okukhokhelwayo nommeli? Futhi kunini lapho ukukhetha kungase kube ngcono kunomunye?
Incazelo emfushane
Ake siqale ngencazelo eyisisekelo yohlobo ngalunye lwe ukubonisana:
- Ukubonisana kwamahhala kwezomthetho: Umhlangano omfushane, oyisingeniso nommeli ukuze nixoxe ngodaba lwezomthetho, ngokuvamile oluthatha imizuzu eyi-15-30. Ummeli uvamise ukuhlinzeka ngolwazi olujwayelekile futhi ahlole uma ukumelwa okwengeziwe kungase kudingeke. Azikho izindleko zangaphambili.
- Ukubonisana kwezomthetho okukhokhelwe: Iseshini ejulile nommeli, ngokuvamile ethatha imizuzu engama-30-60 noma ngaphezulu. Ummeli ubuyekeza imininingwane yecala futhi anikeze izeluleko zezomthetho ezifanelana naye. Kunemali ebekiwe edingekayo ngesikhathi nobuchwepheshe bommeli.
Umehluko omkhulu zijikela ekujuleni kokuhlaziywa kwemininingwane yecala, ukuzibophezela kwesikhathi, okulethwayo, nokunye.
Kungani Abameli Benikeza Ukubonisana Kwamahhala
Kunezizathu ezimbalwa eziyinhloko zokuthi kungani eziningi umthetho amafemu futhi abameli yenza ukubonisana kwamahhala kutholakale:
- Kuyithuba lokuthi bezwe mayelana nenkinga yakho yezomthetho futhi bahlole ukuthi ngabe kuyindaba abanobungcweti, izinsiza, kanye nokuzimisela abakuthathayo.
- Izibopho zokuziphatha zivimbela abameli ekunikezeni iseluleko sezomthetho esiqondile ngaphandle kokusemthethweni ukumelwa. Ngakho-ke isiqondiso ekuxoxweni kwamahhala sivame ukuba okuvamile.
- Abanye abameli abanolwazi oluncane noma labo abanamakhasimende ambalwa banikeza ukubonisana kwamahhala njengendlela yokuheha ibhizinisi elisha.
Ngakho-ke ekubonisaneni kwamahhala, kugxilwa kakhulu kummeli onqumayo ukuthi icala lakho liyahambisana yini nendlela abaqhuba ngayo, kunokuhlaziya ngokujulile isimo sakho.
Kungani Abameli Bekhokhisa Ngokubonisana
Ngokufanayo, ukubonisana okukhokhelwayo kufeza izinjongo ezithile ezibalulekile:
- Abameli basebenzisa ukubonisana okukhokhelwayo ukuze basuse abantu abafuna izeluleko ezijwayelekile zamahhala bengenanhloso yokuqasha usizo lwezomthetho.
- Imali ekhokhwa ngaphambili inxephezela ummeli ngokuchitha isikhathi esibalulekile ebuyekeza icala lalowo ongase abe iklayenti.
- Ukukhokha inhlawulo kubonisa kummeli ukuthi uzimisele ngokugcina izinsiza zabo zezomthetho.
- Ummeli angamba ajule emininingwaneni yamacala futhi anikeze umhlahlandlela ofanelana naye ngezinyathelo ezilandelayo.
Empeleni, ukudinga inkokhelo kusetha okulindelwe okucace kakhudlwana kuzo zombili izinhlangothi.
Okulindelwe Ekubonisaneni Kwamahhala
Uma ukhetha ukubonisana ngesingeniso samahhala, ezikhathini eziningi ungalindela:
- Ithuba lokuchaza kafushane isimo sakho somthetho noma isimo
- Ummeli uzothatha isinqumo sokuthi ngabe kuhambisana nobuchule kanye namakhono abo
- Isiqondiso somthetho esinqunyelwe ngenxa yemikhawulo emayelana nokucela ibhizinisi
- Kuzogxilwa kakhulu ekunqumeni ukuthi ummeli angaluthatha yini udaba lwakho
Ukubonisana kwamahhala kuvumela ukubuka kancane ukusebenza nalowo chwepheshe wezomthetho. Kodwa ukujula kokuhlaziya ecaleni lakho ngokwalo kuzoba kuncane.
Okulindelwe Ekubonisaneni Okukhokhelwayo
Kungenjalo, nakhu ongakulindela ngokujwayelekile ekubonisaneni okukhokhelwayo nommeli:
- Buyekeza futhi uhlaziye imibhalo, amarekhodi, ubufakazi obuhlobene necala lakho
- Iseluleko esiqondile sezomthetho mayelana nesimo sakho nezinketho
- Ukucaciselwa kusengaphambili mayelana nokuthi yiziphi ezinye izinkokhelo ezingokomthetho ezingase zihilele
- Ukunakwa okungahlukanisiwe ukuze nixoxe ngendaba yenu ngokujulile
- Isu lokuqala elenzelwe wena
Ukukhokha imali kuqondanisa okulindelwe ukuthi udaba lwakho luzocatshangelwa njengecala elingase libe yiklayenti elisha.
"Cabanga ngokubonisana okukhokhelwayo njengokuthenga umshwalense osemthethweni - ukhokha kusenesikhathi ukuze uthole ukuthula kwengqondo kanye nesiqondiso sochwepheshe." – UDavid Brown, Umhlaziyi Wezomthetho
Umehluko Oyinhloko Okufanele Uwuqonde
Ukuphinda sisho, ezinye zezindlela ezinkulu zokuthi ukubonisana kwamahhala kwezomthetho kuhluke ekubonisaneni okukhokhelwayo okubandakanya:
Ukujula kokuhlaziya - Inikeza mahhala izinga eliphezulu nje; okukhokhelwayo kujula kakhulu
**Ukuzibophezela kwesikhathi ** - Imahhala ngokuvamile imizuzu eyi-15-30 nje; ikhokhwe ngokuvamile ihlala ngaphezu kwehora
Amasevisi alethiwe - Mahhala inikeza isiqondiso jikelele; okukhokhelwayo kunikeza iseluleko esiqondene nomuntu siqu
Ukukhuthaza ummeli - Igxile mahhala ekutholweni kwecala; ezikhokhelwayo zisebenzela izixazululo
Amathuba okumelwa - I-Free inamathuba aphansi okuzibandakanya; ikhokhwe ikhombisa ukucatshangelwa okukhulu
Cost - Imahhala ayinakho ukukhokhiswa kwangaphambili; ikhokhwe ngokuvamile isukela ku-$100-$300+
"Ukubonisana mahhala kufana nokuthola i-appetizer yamahhala - kukunikeza ukunambitheka, kodwa ukudla okugcwele kuza ngezindleko." - USarah Jones, uProfesa Wezomthetho
Futhi zikhona ezinye izici ezihlukanisa lezi zindlela ezimbili zokubonisana. Kodwa lokhu kufanele kukunikeze ukubuka konke okuqinile kokuqala.
Lapho Ukubonisana Kwamahhala Kukhanya
Nakuba ukubonisana okukhokhelwayo kunezinzuzo ezicacile ezimweni eziningi zomthetho, izikhathi zamahhala zingafeza injongo ebalulekile futhi.
Ezinye izimo lapho ukhetha kuqala ukubonisana nesingeniso samahhala kunengqondo zihlanganisa:
- Unombuzo wezomthetho oyisisekelo noma ojwayelekile
- Ucwaninga amakhono ahlukene wezomthetho
- Udinga umbono wesibili osheshayo ngendaba
- Ufuna “ukuhlola” abameli ngaphambi kokucabangela ukumelwa
- Udinga ukwazi ukuthi ngabe unalo yini icala okufanele ulilandele
- Izingqinamba zesabelomali noma ukukwazi ukukhokhela izindleko zenza ukubonisana okukhokhelwayo kungenzeki
Ukubonisana kwamahhala kunganikeza lokho kuchayeka kokuqala ukuze ubone ukuthi ukusebenza nalowo mmeli noma inkampani yezomthetho kuzwakala njengokufanelekile yini. Kuyidrayivu yokuhlola ngaphambi kokuzinikela ngokugcwele.
"Ukubonisana kwamahhala kufana nama-trailer amamuvi - avusa intshisekelo yakho, kodwa indaba yangempela ivela ekubonisaneni okukhokhelwayo." – UJessica Miller, Intatheli Yezomthetho
Vele ugcine imikhawulo engqondweni - ngokuyinhloko isikhathi esilinganiselwe kanye nesiqondiso esijwayelekile. Isigaba sethu esilandelayo sihlanganisa izimo lapho ukubonisana okukhokhelwayo kuhamba kahle kakhulu.
Lapho Ukubonisana Okukhokhelwayo Kungcono Kakhulu
Ezimweni eziningi ezibandakanya izindaba ezibucayi noma ezicindezelayo zezomthetho, ukubonisana okukhokhelwayo kuvame ukunikeza inani elikhulu kanye nokucaca kwesiqondiso.
Amacala alungele kangcono ukubonisana okungokomthetho okukhokhelwayo ahlanganisa:
- Izimo zomthetho eziyinkimbinkimbi ezinemininingwane eminingi
- Idinga ubuchwepheshe bamasu kanye nokwelulekwa okulungiselelwe
- Ukufuna ukuqonda ngokugcwele ubungozi nezinketho
- Ukuhlola ubungozi besenzo somthetho noma ukungasebenzi
- Izingxabano ezibandakanya izizumbulu zemali
- Amacala obugebengu noma uphenyo
- Isidingo sezinqumo ezisheshayo nezinolwazi
- Kucatshangelwa ukumelwa kwezomthetho kwesikhathi eside
"Uma injini yakho ivutha, tshala imali ekubonisaneni okukhokhelwayo - kungasindisa imoto yakho yonke." – UMichael Lee, Ummeli
Ikakhulukazi uma udinga ukuhlakanipha kwezomthetho namakhono angaphezu kwesiqondiso esiyisisekelo, ukubonisana okukhokhelwayo lapho ummeli exoxisana nawe ngokuqondile futhi imininingwane yakho inesisindo nenzuzo eyengeziwe.
Okubalulekile Okuthathayo Kumehluko
Ake sibuyekeze amanye amaphuzu abalulekile okufanele siwakhumbule mayelana nezingxoxo zamahhala eziqhathaniswa nezomthetho ezikhokhelwayo:
- Ukukhululeka akusho ngaso sonke isikhathi iseluleko sezomthetho esingcono noma esanele
- Izindleko ezikhokhelwayo zingahluka kakhulu ngakho thenga nxazonke uma kudingeka
- Qondanisa uhlobo lokubonisana nesabelomali sakho kanye nezidingo zangempela
- Qaphela imikhawulo yokuthola isiqondiso samahhala
- Amacala ayinkimbinkimbi ngokuvamile agunyaza imibono yesibili ekhokhelwayo
- Womabili amafomethi anobuhle nokubi okufanele kukalwe
“Ekugcineni, isinqumo phakathi kwezingxoxo zamahhala nezikhokhelwayo ngesakho. Khetha ngokuhlakanipha, ngoba kungaba umehluko phakathi kokudideka nokucaca.” – UJane White, Uthisha Wezomthetho
Ukukhetha okulungile kwehlela ezintweni eziningi - isimo somthetho, ikhono lokukhokha, isidingo sesiqondiso esilungiselelwe, ukubekezelela ubungozi, nokunye. Ngalokhu kubuka konke ukuze usize ukuhlukanisa phakathi kwamafomethi amabili, kufanele uhlomele kangcono ukwenza isinqumo unolwazi.
Isiphetho kanye Nezinyathelo Ezilandelayo
Ukufuna umeluleki wezomthetho ochwepheshile kungakunikeza isiqondiso lapho uzizwa ulahlekile noma ugajwe yisimo esinemithelela yezomthetho. Ukufinyelela kubulungiswa kuqala ngokuqonda isimo sezinketho zezinsizakalo zomthetho ezifana nokubonisana.
Nakuba ukubonisana kwamahhala kunendawo ekusiza ekukuqondiseni emakhono nobuchwepheshe bommeli, izimo ezithile zigunyaza ukukhokhela ukubonisana okujulile. Ikakhulukazi lapho ukuhlaziya okuqondile, iseluleko samasu, nolwazi olusebenzisa umthetho kudingeka ezimweni zakho.
Uhlonyiswe ngolwazi manje mayelana nomehluko oyinhloko, okuhle nokubi, okulindelekile, nezimo ezifanele zamahhala uma kuqhathaniswa nokubonisana okukhokhelwayo, ungenza ukukhetha okunokuqonda. Ukuthola ummeli ofanele ngezidingo zakho nezinto eziza kuqala kuwumsebenzi obalulekile. Ukuhlola ochwepheshe ngaphambi kokuba ube iklayenti kuholela ebudlelwaneni obanelisayo kanye nemiphumela engcono yezomthetho.
Uma usenemibuzo noma ufuna ukuxoxa ngezimo ezihambisana nezimo zakho, abameli abaningi banikeza okungenani ukubonisana kwamahhala kokuqala kumakhasimende afuna ukubuza imibuzo eyengeziwe. Finyelela ukuze uthole ukucaciseleka ukuze uphishekele indlela efanele eya phambili.
